Matt Gilchrist and Sam Carroll of Graham & Co. represented the landlord in the following deal:
A new medical aesthetic spa is taking the ground floor of the historic Woodward Building at the intersection affectionately known as the “Heaviest Corner on Earth.”
Total Skin & Beauty Dermatology Center plans to open its new spa called Total on 1st after signing a lease for 25,000 square feet at the building on the corner of 20th Street and First Avenue North. The spa is expected to open in May next year.
John Lauriello and Blake Crowe of Southpace Properties represented Total Skin & Beauty, which is currently located at 2100 16th Ave. S. in Five Points South. Matt Gilchrist and Sam Carroll of Graham & Co. represented the landlord in the deal.
The spa concept will offer new services such as facials, skin rejuvenation and anti-aging treatments, cosmetic dermal fillers, resurfacing treatments, laser therapy, medical-grade skincare products, massages, CoolSculpting and spa packages among others.
Total Skin & Beauty had been looking for a new space for two years, according to a release.
“We are ecstatic to be opening our own freestanding medical aesthetic spa in an area with such rich history but also booming with innovation and development,” said Jennifer Cork, CEO of Total Skin & Beauty. “It’s the best of both worlds. The spa is certainly a reflection of our company’s continued success and only the beginning of a larger strategic plan of extended growth to come.”
Crowe said the spa will be a valuable amenity to the residents and workforce of the downtown area, which serves the largest daytime population and hotels in the metro area.
“We believe that amenities like Total on First will continue to boost the downtown residential market as well as bring people from the suburbs to downtown,” Crowe said. “We think this is a ‘win, win, win’ for the tenant, landlord, residents of downtown and their suburban patients.”
Founded in 1977 by Dr. Gary Monheit as a solo practice, Total Skin & Beauty has evolved into a specialty, full-service clinic for dermatologic medical, surgical and cosmetic care. Monheit is joined by the center’s original physician group that includes Dr. James M. Krell, Dr. Melanie L. Appell and Dr. A. Michele Hill.
The facility also provides patients with a phototherapy clinic, an aesthetic center for cosmetic and laser procedures, a full research department that conducts clinical trials for a variety of medications, treatments and devices, as well as a superficial radiation area for non-invasive treatment of skin cancers.
The staff of more than 85 employees also includes board-certified dermatologists, physician assistants and nurse practitioners. The team looks to prevent and provide early detection of skin problems with effective treatment options.
The move is significant as it will add activity to a prominent intersection along the historic First Avenue corridor. Commercial real estate pros look to more ground-floor retail coupled with residential development to keep the revitalization of downtown going. That is a challenging hurdle to overcome with the coronavirus pandemic, but CRE experts are confident the local market will continue moving forward.